Your guide to transforming your eCommerce store into a high-functioning revenue machine.
· Gabriel Ruimy
Average order value is the only growth lever that doesn't need more traffic. It's also the easiest one to wreck, because most tactics for raising it quietly cost margin.
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· Gabriel Ruimy
Everyone quotes 70% cart abandonment as a catastrophe. Nearly half of it is people browsing with no intent to buy. The rest is fixable, and most of it is cost.
· Gabriel Ruimy
Most advice about Shopify page speed is still teaching you to optimize a score Shopify retired. Here is what replaced it, and what actually moves the number.
· Gabriel Ruimy
Everyone links the same product pages as examples. We opened four of them on a phone and measured where the price, rating and add-to-cart actually sat.
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· Gabriel Ruimy
Average order value is the only growth lever that doesn't need more traffic. It's also the easiest one to wreck, because most tactics for raising it quietly cost margin.
Read more
· Gabriel Ruimy
Everyone quotes 70% cart abandonment as a catastrophe. Nearly half of it is people browsing with no intent to buy. The rest is fixable, and most of it is cost.
Read more
· Gabriel Ruimy
Most advice about Shopify page speed is still teaching you to optimize a score Shopify retired. Here is what replaced it, and what actually moves the number.
Read more
· Gabriel Ruimy
Everyone links the same product pages as examples. We opened four of them on a phone and measured where the price, rating and add-to-cart actually sat.
Read more
· Gabriel Ruimy
Every list of CRO tools runs to thirty products sorted by affiliate payout. There are only four jobs in the category, and most stores need two of them.
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· Gabriel Ruimy
Most ecommerce CRO advice is a pile of tactics with no order to it. The order is the part that matters, and testing belongs third, not first.
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· Gabriel Ruimy
You have GA4, Shopify Analytics and maybe a dashboard on top, and you still can't say what to change on Monday morning. That gap is structural, and it has a name.
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· Gabriel Ruimy
Most "best Shopify apps" lists run to twenty-five entries and are sorted by who pays the most. Here is the short version, and the cost nobody puts at the top.
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· Gabriel Ruimy
Most CRO audits hand you opinions dressed as findings. This is the checklist we run instead: thirty checks, three surfaces, and a bar you either clear or you don't.
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